Local SEO

[ ] Primary category = most specific true category; add relevant secondaries (compare top 3 map competitors)
[ ] Services: every real service, each with a description (up to 300 chars)
[ ] Description: truthful, services + area + what makes us different, under 750 chars
[ ] Business name = real/legal name only (no keyword stuffing)
[ ] Service-area business: address HIDDEN, service areas set (NH365 = hidden pin at Hutto home)
[ ] Website link -> matching service/location page with UTM tags
[ ] Posts: 1 per week (offer, update, or job photo)
[ ] Photos: real job/team/location photos, add a few every month
[ ] Q&A: seed and answer common questions
[ ] Hours accurate (incl. holidays)
[ ] Export Performance search terms monthly -> feed into services, posts, pages
[!] NEVER change phone numbers on any GBP
[!] Sensitive edits (name, address, URL, category): update site + citations FIRST, then GBP

[ ] Title + H1 = "[Service] in [City]" (no brand in front)
[ ] Big sticky tracked tap-to-call button above the fold (never form-only)
[ ] NAP matches GBP exactly in footer/contact
[ ] Unique local content: areas served, landmarks, real job photos
[ ] FAQ block + testimonials/case studies
[ ] Embedded map + driving area
[ ] Every blog post links down to the matching money page
[ ] TL;DR + answer-first intro + 3-5 takeaway bullets on posts
[ ] LocalBusiness schema in <head>, visible in rendered HTML
[ ] After every deploy: money pages return 200, indexable, right canonical

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "@id": "https://EXAMPLE.com/#business",
  "name": "BUSINESS NAME",
  "url": "https://EXAMPLE.com/",
  "telephone": "+1-512-000-0000",
  "image": "https://EXAMPLE.com/logo.png",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Hutto",
    "addressRegion": "TX",
    "postalCode": "78634",
    "addressCountry": "US"
  },
  "areaServed": ["Hutto", "Round Rock", "Pflugerville", "Austin"],
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
    "opens": "08:00", "closes": "18:00"
  }],
  "sameAs": ["GBP_MAPS_URL", "FACEBOOK_URL", "LINKEDIN_URL"]
}
</script>
Note: hidden service-area business -> leave out streetAddress. Use a more specific @type when one fits (e.g. Notary, GeneralContractor).

1. QR card handed out at every job -> direct Google review link
2. One opt-in follow-up text 2-3 days later (only if they said OK; no second nag)
3. Ask them to mention the service and city; photos welcome
4. No incentives, no review gating
5. Reply to every review within 48 hours (template below)
6. Builders with no cell: email the link instead
[!] NEVER take numbers from loan applications

Thank you, [First name]! It was a pleasure helping you with your [service] in [city]. We're glad [specific detail from their review]. If you ever need [service / related service] again, we're here. - Bernhard, [Business name]

Bad review:
Hi [Name], thank you for the feedback. I'm sorry [issue]. That's not the experience we want. Please call me at [main business number] so I can make it right. - Bernhard

[ ] Core citations, same NAP everywhere: Apple Business Connect, Bing Places, Yelp, Facebook, BBB, Nextdoor
[ ] Industry directories (notary: NNA, 123notary, Notary Rotary; builders: HBA)
[ ] Local links: chamber of commerce, church/community, sponsorships, local news
[ ] Partner links: builders, title companies, realtors, lenders
[ ] Check backlinks monthly (Semrush / OpenSEO) and log new ones on the dashboard
[!] Bought links, PBNs, link loops = sandbox sites only

[ ] One tracking number per source (GBP, website, ads) - label each source
[ ] Website: dynamic number swap; tap-to-call is the main button
[ ] Forward to the right real phone; test each number after any change
[ ] Weekly: listen/score call quality, count leads per site (rank-and-rent proof)
[ ] Report calls on the brand dashboard
[!] Do not put tracking numbers on GBP or change GBP phone numbers